Feds crack down on e-liquid packaging that looks like candy, juice boxes

By Laurie McGinley
www.washingtonpost.com
May 1, 2018

Federal regulators warned 13 companies that the way they market liquids used in cigarettes could entice dangerous ingestion by small children. (U.S. Food and Drug Administration)
Federal regulators warned more than a dozen manufacturers, distributors and retailers Tuesday that they are endangering children by marketing e-cigarette liquids to resemble kid-friendly products such as juice boxes, candy and whipped cream.

The Food and Drug Administration and the Federal Trade Commission said the packaging of the products — some of which feature cartoonlike images — could mislead children into thinking the liquids, which can be highly toxic if swallowed, are actually things they commonly eat and drink.

“E-liquids,” as they are called, are typically a mix of nicotine, flavors and other ingredients. Ingesting them can cause nicotine poisoning — and even death — for small children, experts say. The government cited a recent analysis that found between January 2012 and 2017 there were more than 8,200 e-cigarette and liquid nicotine exposures among children younger than 6.

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