Teens exposed to alcohol branding in music

The Birmingham News

The average American teen is heavily exposed to alcohol brand names in popular music, according to a study published online in the journal Addiction. Researchers ana­lyzed 793 of the most popular songs in the youth market between 2005 and 2007 and found that brand names came up about a quarter of the time alcohol was mentioned.

There were about 3.4 alcohol brand references per hour of music, and the average teen hears about 2.5 hours of music per day, meaning they’re get­ting significant annual exposure, the authors said. Mentions of alcohol brands are the most common in rap, R&B and hip-hop songs and were more often positive than negative, the study found.

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