Teens Drawn to Heavily Advertised Alcohol Brands: Study

TUESDAY, July 8, 2014 (HealthDay News) — The brands of alcohol favored by underage drinkers are the same ones that are heavily advertised in magazines read by young people, a new study reveals.

The findings provide further evidence that alcohol ads can encourage young people to drink. They also show that the alcohol industry’s voluntary advertising standards are inadequate, according to the authors of the study in the July issue of the Journal of Studies on Alcohol and Drugs.

“All of the ads in our study were in complete compliance with the industry’s self-regulatory guidelines,” lead researcher Craig Ross, of Virtual Media Resources in Natick, Mass., said in a journal news release.

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