New data provide some answers on the real odds on gambling
By MARK MAREMONT and ALEXANDRA BERZON
The casino billboards lining America’s roadways tantalize with the lure of riches. “Easy Street. It’s Only a Play Away,” screams one in Arizona. “$7.1 Million Every Day. We’re a Payout Machine,” reads another.
But how often do gamblers really win? What are the chances that a gambler will win on a single day or over a longer period? Don’t bother to ask the casinos. Although they gather vast quantities of data about their customers for marketing purposes, including win and loss tallies for many regulars, casinos keep such information a closely-guarded secret.
Now, thanks to an unprecedented trove of public data detailing the behavior of thousands of Internet gamblers over a two-year period, The Wall Street Journal can provide some answers.
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