Smart Approaches to Marijuana (SAM), co-founded by fmr. Congressman Patrick Kennedy, organizes broad coalition and responds to recent legalization editorial
WASHINGTON– Project SAM (Smart Approaches to Marijuana), a nonpartisan alliance of lawmakers, scientists and other concerned citizens, chaired by former Congressman Patrick J. Kennedy and directed by former White House adviser Kevin A. Sabet, was joined by the American Society of Addiction Medicine and dozens of other groups in launching a new, full-page ad in the New York Times today in response to the recent pro-marijuana editorial.
The ad – “Perception/Reality” – depicts a young laid-back man’s face (“perception”) juxtaposed over the body of high-powered business executive’s body (“reality”) implying that if America is not careful, we will soon have a very large, powerful marijuana industry on our hands. Below the image, the copy reads:
“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product. Sounds a lot like another industry we just put in its place. Many facts are being ignored by this and other news organizations. Go to GrassIsNotGreener.com to see why so many major medical associations oppose marijuana legalization.”
The ad will also be used by local community groups, including SAM’s 27 state affiliates, in order to educate the public on the reality of the marijuana industry. The ad links to a new online resource of information – www.GrassIsNotGreener.org — which lists medical and other organizational opposition to legalization. The website also contains scientific papers and facts about marijuana, and will remain a resource for information on the emerging marijuana industry.