Alcohol advertisers warned of possible court action for flouting rules

By John Glenday

Alcohol brands are being warned that they must be ready to face potential court action for conveying irresponsible messages to consumers through advertising, including the inadvertent targeting of underage drinkers.

The warnings were made at a mental health and alcohol event where attendees raised fears of the growing embrace of influencer marketing, in which bloggers and celebrities are paid to promote brands on social media.

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